UA Manager

Great Apps (powered by Braavo Capital) is the app growth partner to some of the world's top consumer subscription apps. We help fast-growing app businesses scale on the web, through end-to-end web2app user acquisition, powered by our proprietary marketing engine and in-house team. We have a simple mission: for every one of our partners to reach the top 100 most profitable apps in their category

Position overview:

The User Acquisition Manager (Media Buyer) is responsible for developing and executing user acquisition strategies for the company's products and services using various channels and platforms. They have experience working with advertising networks, platforms, and vendors, and are involved in analyzing metrics, optimizing campaigns, and reporting.

Key Responsibilities:
Work with subscription-based apps and web traffic

Develop and implement user acquisition strategies based on the company's business objectives.

Manage and optimize advertising campaigns across various channels, such as Google Ads, Facebook Ads, and other advertising platforms.

Evaluate campaign effectiveness using key performance indicators (KPIs), such as customer acquisition cost (CAC), conversion rate, return on investment (ROI), and others.

Conduct testing and optimization of creatives, audiences, and budgets to achieve maximum campaign efficiency.

Collaborate with analysts and product, marketing, and sales departments to determine optimal strategies and improve processes.

Report on campaign results to senior management and internal stakeholders.

Monitor the industry and identify new trends, tools, and practices for campaign optimization and performance improvement.

Manage external partners and agencies for the development and implementation of advertising campaigns.

Demonstrated ability to effectively manage a monthly ad spend of at least $300k while achieving targeted ROI.

Qualifications and Skills:

Bachelor's degree in marketing, economics, business, or related fields.

1+ year of experience in a similar role.

Knowledge of advertising platforms, such as Google Ads, Facebook Ads, and other media platforms.

Experience with analytical tools (Google Analytics, Amplitude, etc.).

Ability to analyze data and make data-driven decisions.

Excellent communication and presentation skills.

Benefits:

Competitive remuneration packages depending on the candidate's relevant skills and experience

Opportunity to work with different mobile verticals and manage entire projects from the ground up

Professional growth with our global team based in the US, Canada, and Eastern Europe

Remote or onsite work in our office in the center of Warsaw

UoP or B2B employment

Apple MacBook or any other necessary equipment for comfortable work